Press Kit
INFINITE KINGDOMS AND WEBER GROUP ANNOUNCE THE WORLD’S FIRST SUSTAINABLE PLAY ATTRACTION TO COMBINE SOLAR, WIND, HYDRO AND PLAY POWER
Impact Attractions is “inviting the Earth to play” in a newly formed joint venture between Weber Group and Infinite Kingdoms. Weber Group’s experience in design, fabrication, construction and interactive play has made for a perfect partnership with Infinite Kingdoms’ braintrust of industry award winning attraction innovators Denise Weston, Rick Briggs, Brian Morrow and Janelle Picard.
“As we futurecast what guests and clients will want from new experiences, the idea of developing a play attraction based on a goal of net zero energy impact was born,” says Denise Weston of Impact Attractions. “Never before has the industry delivered an attraction that allows guests to play with the Earth, making a positive impact while being entertained.”
The attraction collects and recovers energy from solar, wind, water and play. This unique combination of energy sources linked together as a play system is Impact Attractions’ patent pending design. “Bringing together industry experts in play, engineering and design allowed us to rapid prototype and come to market with a new experience platform with purpose and meaning,” says Brian Morrow of Impact Attractions.
With water play, dry play and public works models, Impact Attractions is the industry’s first step in developing sustainable attractions that can make a positive impact on the Earth.
Impact Attractions are currently available for development with interest already stemming from theme park operators, resorts, zoos and public parks. For more information and the digital press kit please visit www.impactattractions.com or stop by booth 1684 during IAAPA.